Laguna Phuket Triathlon 2026

The Laguna Phuket Triathlon draws a crowd that already thinks about performance in detail: pacing, hydration, cadence. Breathing is the variable most of them have never deliberately trained. That made the expo village the right room for Gudsport®.

What we ran

• A three-day activation booth in the expo village, staffed by the Gudsport® team and a sport science advisor.
• Live fitting of the Gudsport® Nose Strip, with athletes testing it during warm-up sessions.
• Sampling of Gudsport® Mouth Tape for nasal-breathing training, paired with a one-page protocol card.

The question we heard most was not "does it work", it was "why has nobody told me this before".

What we learned

Athletes adopt a product faster when they can feel the difference inside a single session. The nose strip does that immediately; the mouth tape needs a short explanation and a protocol, so it sells best as the second purchase rather than the first.

For distributors, that sequencing matters: lead with the strip at events, then convert to the tape through follow-up content and retail. It is the same sequence we build into the launch playbook.